Nick Fordham
Creative Director at Roose & Partners
London, United Kingdom
TitleRepair Job
Agency
Campaign Repair Job
Advertiser Blistex Inc.
Brand Blistex
PostedMarch 2000
Product Blistex
Business Sector Cosmetics, Beauty Products & Perfumes
Tagline Let Lips Live
Story BLISTEX



A bold ad campaign that moved away from the ‘soft and gentle’ imagery usually associated with lip care products. Young, fashionable, empowered females and punchy headlines were used to deliver the message in these eye-catching, colourful ads.
Media Type Magazine
Market Europe, United Kingdom
Creative Director
Copywriter
Art Director
Photographer
Actor / Celebrity

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