Title | You Vs Unconditional Love |
Agency | BBH |
Campaign | You Vs Unconditional Love |
Advertiser | Barclaycard |
Brand | Barclays |
Date of First Broadcast/Publication | 2013 / 1 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Story | The film examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests. |
Philosophy | On Saturday 12th January, Barclays will launch a TV advert to promote its innovative ‘Family Springboard’ mortgage. This new product allows parents to put their savings towards their loved ones mortgage and get their money back, with interest, after 3 years. The humorous new campaign signals a more emotive approach for the brand. Voiced by Jim Broadbent, it demonstrates how Barclays is listening to its customers, recognises their financial dilemmas and has the products, tools & services to help resolve them. They call this You-Shaped Banking. |
Media Type | Television |
Length | |
Sound Design Company | Factory Studios |
Creative Director | David Kolbusz |
Creative Director | Dominic Goldman |
Executive Creative Director | Nick Gill |
Production Company Producer | Ruben Mercadal |
Media (Agency side) | Neil Small |
Photography production | Debra Ladd |
Account Director | George Scotland |
Production Company | Smuggler |
Director | Guy Shelmerdine |
Executive Producer | Fergus Brown |
Production Company Producer | Gustav Geldenhuys |
Director of Photography (DOP) | Martin Ruhe |
Post Production | The Mill NY |
Animation/3D | Passion Pictures |