| Title | Social Media Hell |
| Agency | R/GA |
| Campaign | SXSW |
| Advertiser | R/GA |
| Brand | R/GA |
| Posted | August 2011 |
| Business Sector | Community Website |
| Philosophy | Social media has taken over our lives. We are constantly bombarded with the opinions of our friends and followers. So we wanted to give these “gurus” and “rock stars” a place where they could thrive: in hell. Introducing Social Media Hell, a mobile site that allows users to unlock the seven levels of hell based on Dante’s Inferno, through tweets and foursquare check-ins. It launched at SXSW Interactive, where players confess their sins by checking into designated locales or selling their souls through twitter posts. A leader board took form, with the top player of SXSW becoming mayor of hell. |
| Media Type | Digital |
| Art Director | Robertino Zambrano |
| Executive Creative Director | Andy Clarke |
| Copywriter | Chapin Clark |
| Copywriter | Kristen Joy Watts |
| Associate Creative Director | Mirco Pasqualini |
| Chief Creative Officer | Nick Law |
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