| Title | Kite |
| Agency | AMV BBDO |
| Campaign | Live well for less |
| Advertiser | Sainsbury's |
| Brand | Sainsbury's |
| Date of First Broadcast/Publication | 2012 / 9 |
| Business Sector | Department Stores, Supermarkets |
| Story | How parents and children can create memorable and enjoyable moments together, without having to worry about undertaking costly activities. |
| Media Type | Television & Cinema |
| Media Agency | PHD UK |
| Production Company | Sonny London |
| Advertising Manager | Mel Matson |
| Copywriter | Diane Leaver |
| Art Director | Simon Rice |
| Account Planner | Sophie Lewis |
| Account Manager | Nicki Haines |
| Account Manager | Paul Mitcheson |
| Account Manager | Chloe Harding |
| Agency Producer | Maggie Mullen |
| Media Planner | Charlotte Bristow |
| Director | Tony Barry |