Nicolai Fuglsig
Director at MJZ
Minneapolis, United States
TitleTrain
Agency
Campaign Solutionism
Advertiser The Dow Chemical Company
Brand Dow
PostedMarch 2012
Business Sector Industry
Tagline Solutionism. The new optimism.
Story Dow’s new integrated branding campaign - “Solutionism. The new optimism.™” - communicates the belief that, together, science and humanity can solve anything. The creative work highlights specific Dow solutions that help address many of today’s challenges such as gluten-free bread, green rooftops, more efficient smart devices, stronger wind turbines and quieter rail systems. 
Media Type Television
Market United States
Special Effects / VFX
Editing Company
Sound Design Company
Chief Creative Officer
Group Creative Director
Copywriter
Art Director
Group Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Executive Agency Producer
Production Company
Director

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