| Title | Bones |
| Title (original language) | Os |
| Agency | TBWA\MAP |
| Campaign | Bones |
| Advertiser | BMW |
| Brand | Mini |
| Posted | April 2009 |
| Product | John Cooper Works |
| Business Sector | Compact & Small Cars |
| Tagline | Viciously Mini |
| Tagline (original language) | Méchamment Mini |
| Media Type | Magazine |
| Creative Director | Sébastien Vacherot |
| Art Director | Nicolas Boyer |
| Copywriter | Marc Platet |
| Photographer | Yann Robert |
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