46664/Coca-Cola - "The Swiming Pool"

Publicis Conseil

Publicis Conseil Paris, France

5598

Title	The Swiming Pool
Title (original language)	La Piscine
Agency	Publicis Conseil
Campaign	The Swiming Pool
Advertiser	Coca-Cola Company
Brand	46664/Coca-Cola
Posted	February 2001
Business Sector	Soft Drinks, Tonics
Story	Produced for Coca-Cola for use in Summer 2000, the "Rubber Rave" commercial was shot on location in sunny Saint-Tropez by Director Bruno Aveillan, a star within the European film community. While the film was intended for Mediterranean market use, the execution clearly communicates the universal refreshing appeal of an ice-cold Coca-Cola on a hot summer day as well as the product's unique ability to provide the right mix of energy and connectivity to bring any party to life.
Story (original language)	Produit pour Coca-Cola pour une diffusion en été 2000, ce spot a été tourné à Saint-Tropez, par Bruno Aveillan, une star parmi la communauté filmique européenne. Alors que le film était destiné au marché méditerranéen, la réalisation a clairement montré l'appel universel rafraîchissant d'un Coca-Cola glacé durant un chaude journée d'été.
Media Type	Television
Length	30 seconds
Creative Director	Daniel Robert
Creative Director	Maïthé Winternheimer
Creative Director	Denis Rognon
Copywriter	Laure Ferry
Art Director	Sylvie Bouscaillou
Production Company	Quad Productions
Director	Bruno Aveillan
Production Company Producer	Nicolas Duval
Agency Producer	France Cesbron de Lisle