Nuno Ferreira
Creative Director at Leo Burnett Chicago
Chicago, United States
TitleAl Roker and Emergency Preparedness
Agency
Campaign Ready
Advertiser Federal Emergency Management Agency
Brand Federal Emergency Management Agency
PostedFebruary 2013
Business Sector Government Information & Services
Tagline You can prepare. Make your plan at ready.gov
Story Al Roker and Emergency Preparedness—America’s most famous weatherman, Al Roker, is featured in a new TV spot as part of Federal Emergency Management Agency (FEMA)’s Ready campaign, designed to encourage Americans to take steps to prepare in advance of emergencies, including natural and man-made disasters. While 60% of Americans agree it’s important for all Americans to be prepared for natural or man-made disasters, only 15% of Americans believe they are prepared for a disaster situation. The PSA directs viewers to make a plan at Ready.gov and was created pro bono by ad agency Leo Burnett in Chicago 
Media Type Television & Cinema
Length
Chief Creative Officer
Creative Director
Creative Director
Associate Creative Director

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