| Title | 2400 Bars / 2400 Seats to fight cancer |
| Agency | Grey Madrid |
| Campaign | 2400 Bars / 2400 Seats to fight cancer |
| Advertiser | CRIS against Cancer |
| Brand | CRIS against Cancer |
| Posted | May 2013 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Philosophy | In order to raise funds CRIS against Cancer organized a classical music concert in Madrid.The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response.The 2400 bars of Beethovens 9th Symphony corresponded to the 2400 seats of the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven’s 9th Symphony. |
| Media Type | Case Study |
| Length | |
| Creative Director | Antonio Montero |
| Executive Creative Director | Enric Nel-Lo |
| Creative Director | María Salomón |
| Creative Director | Javier García Monserrat |
| Art Director | María Salomón |
| Art Director | Ignacio Capelo |
| Art Director | Jesús Martínez Aniceto |
| Art Director | Javier Garcia Maestro |
| Copywriter | Nuño Martín |
| Copywriter | Álvaro Montes |
| Photographer | Attic Films, S.L. |