Oli Pattenden
Account Manager at BBH
London, United Kingdom
TitleRiviera Truck Stop
Agency
Campaign Its metter to bix things up - Britvic
Advertiser Britvic Soft Drinks Limited
Brand J2O
Date of First Broadcast/Publication 2009 / 4
Business Sector Soft Drinks, Tonics
Tagline Its metter to bix things up
Philosophy J20 is the perfect mix of two fruits. Alone the fruits are tasty, but together they are something special. The creative ideas borrows from the product truth, that, life is better when its mixed up. To demonstrate this, BBH conceived the idea of presenting two 15-second film clips with the audio swapped over. Each film clip is from a unique and easily identifiable genre, and are totally believable in their own right.
Problem To raise brand awareness and drive consideration of purchase of J20
Media Type Television
Length
Market United Kingdom
Production Company
Advertising Manager
Agency Producer
Account Director
Account Director
Account Manager
Account Planner
Creative Director
Creative Team
Creative Team
Director
Post Production
Editing Company
Director of Photography (DOP)

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