| Title | Kidult |
| Agency | Ogilvy Sydney |
| Campaign | Power to You |
| Advertiser | Vodafone |
| Brand | Vodafone |
| Date of First Broadcast/Publication | 2013 / 9 |
| Business Sector | Personal Wireless Communication |
| Tagline | Power to you |
| Story | Vodafone Australiahas launched the first in a series of TVCs that introduce the ‘Kidult’; a creative treatment that characterises adults who embrace their inner child. Developed by Ogilvy & Mather Sydney, the Kidult campaign marks a significant return to brave, fun and youthful positioning for Vodafone, and is part of a far-reaching refresh of its overall brand. The first of the TVCs went live last night (Sunday, September 15) with a range of other creative executions to be rolled out in coming weeks. |
| Media Type | Television |
| Length | |
| Market | Australia |
| Chief Creative Officer | Steve Back |
| Creative Director | Russell Smyth |
| Senior Art Director | Graham Johnson |
| Senior Copywriter | Oliver Devaris |
| Group Account Director | Katie Dally |
| Account Director | Rachael Allen |
| Account Manager | Gemma Troup |
| Agency Producer | Gabe Hammond |
| Production Company | Curious Films Limited |
| Editing Company | ASE |
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