St George - "Cardless Cash"

Saatchi & Saatchi

Saatchi & Saatchi Sydney, Australia

18252

Title	Cardless Cash
Agency	Saatchi & Saatchi
Campaign	‘Power of Thumbs’
Advertiser	St. George Bank Limited
Brand	St George
Date of First Broadcast/Publication	2015 / 8
Business Sector	Banking, Finance, Law & Insurance
Story	In this St. George Bank content campaign, the spotlight shines on a digit that has too long been in the shadows; finally giving the oft overlooked thumb its due. ‘Power of Thumbs’ is a campaign for St. George Bank's new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). The campaign consists of five films that star real thumbs in a world of miniature sets. The content campaign is being delivered online, socially and on phones.
Media Type	Web Film
Length	49 seconds
More Information	http://info.stgeorge.com.au/personal/bank-accounts/transaction-accounts/complete-freedom-d/?pid=isc:dp:q4-dp_1508:thumbs:hpg_a
Production Company	Photoplay Films
Executive Creative Director	Mike Spirkovski
Art Director	Pierre-Antoine Gilles
Copywriter	Guy Hobbs
Managing Partner	Toby Aldred
Business Director	Suzanne Leddin
Executive Agency Producer	Paul Johnston
Director	Scott Otto Anderson
Executive Producer	Oliver Lawrance
Director of Photography (DOP)	Daniel Ardilley
Production Designer	Virginia Mesiti
Editor	Simon Njoo
Post Production	FSM VFX
Lead VFX	Howard Hill
Post-production Producer	Tina Braham
Sound	Nylon Studios