Olivier Doran
Director at La PAC
Suresnes, France
TitleThe Station
Title (original language)La Gare
Agency
Campaign Low Price - Ada
Advertiser Ada
Brand Ada
PostedSeptember 2000
Product Car Rental
Product (original language) Location de voiture
Business Sector Car & Utility Rentals
Story A father and his four children, three boys and a girl, are about to set off on holiday. He has a charismatic personality. He expects his family to respect him, as do his employees. Generally speaking this works. Except that unforeseen circumstances arise that disrupt his natural authority. He is completely perplex when he realises that in terms of car hire, he has not are the smartest choice.
Story (original language) Un père et ses quatre enfants, 3 garçons et une fille, sont sur le point de partir en vacances. Il a une personnalité charismatique et attend de sa famille qu'elle le respecte, tout comme de la part de ses employés. Excepté lorque des circonstances imprévues surviennent et perturbent son autorité naturelle. Il est perplexe lorsqu'il réalise, qu'en termes de location de voiture, il n'a pas fait le meilleur choix.
Philosophy Awaken decision-makers sense of responsibility (craftsmen - company directors - heads of household) by a starting base line that everyone can identify with "Ada, libre à vous de dépenser plus" (Ada, you are free to spend more).
Philosophy (original language) Réveiller le sens des responsabilités des décideurs avec une idée de départ que chacun identifier "Ada, libre à vous de dépenser plus".
Media Type Television
Length
Creative Director Antoine Choque
Art Director
Agency Producer
Director
Production Company

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