Title | Lemon Juice-Man |
Title (original language) | L'Homme Citron Pressé |
Agency |
Libre MullenLowe
|
Campaign |
Another Vision Of Retail - E. Leclerc
|
Advertiser |
E.Leclerc
|
Brand |
E. Leclerc
|
Date of First Broadcast/Publication |
2000 / 3
|
Product |
Supermarkets
|
Product (original language) | Supermarchés
|
Business Sector | Department Stores, Supermarkets
|
Tagline | E. Leclerc . A movement with you for 50 years. |
Tagline (original language) | E. Leclrec. Un mouvement auprès de vous depuis 50 ans. |
Story | Leclerc refuses to accept the vision of retailing where only some products are at lower price.
|
Philosophy | Re-emphasise for the consumer that E.Leclerc is different and original in the retail world.
|
Problem | The campaign denounces some of the stereo-types of supermarkets with cynicism and common sense.
|
Media Type |
Billboard
|
Market | France |
Creative Director |
Jacques Vauchelle
|
Copywriter |
Olivier Henry
|
Art Director |
Caroline Nammour
|
Illustrator |
Ich & Kar
|