| Title | Femme Natural Boost - Energy drink, No bull. |
| Agency | Brindfors MullenLowe |
| Campaign | No bull |
| Advertiser | Femme Natural Boost |
| Brand | Femme Natural Boost |
| Posted | February 2014 |
| Business Sector | Fruit Juices & Drinks |
| Story | FEMME NATURAL BOOST is an energy drink made from 100 % natural ingredients. The caffeine, juice and sweetness are all solely from from nature’s own sources. Lightly carbonated and with a taste of grapefruit. A truly energizing boost! |
| Philosophy | Our mission was to strengthen the position and put the spotlight on Femme Boost – a new challenger on the Swedish energy drink market. Our solution was to position it as a fresh and more natural way to sharpen your senses compared to the market leader Red Bull. A very important factor was also to get the message across fast. As they say: “you have 4 seconds to get the message across in outdoor advertising”. |
| Media Type | Outdoor/Out of Home |
| Copywriter | Henning Wijkmark |
| Copywriter | Desiré Engström |
| Copywriter | Martin Bartholf |
| Art Director | Petter Lublin |
| Art Director | Tim Scheibel |
| Art Director | Jeremy Phang |
| Art Director | Lotta Åkerlund |
| Typographer | Calle Reimers |
| Executive Creative Director | Rickard Villard |
| Account Planner | Oscar Erlandsson |