| Title | The Real Master of Intuition |
| Agency |
Publicis Italy
|
| Campaign |
The Real Master of Intuition
|
| Advertiser |
Heineken
|
| Brand |
Heineken
|
| Date of First Broadcast/Publication |
2012 / 9
|
| Product |
Star Player
|
| Business Sector | Beverages
|
| Story | We've staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They don't know we've hidden cameras everywhere to give them the surprise of their lives... Accomplice: Martina Colombari. |
| Philosophy (original language) | Esiste un solo modo per stabilire chi è il migliore a leggere le partite di calcio: si chiama Star Player. |
| Problem (original language) | In Italia, tifosi e addetti ai lavori ( giornalisti, commentatori, etc) si sentono, nessuno escluso, grandi intenditori di calcio. |
| Result | Con Star Player puoi dimostrare a tutti chi è il numero uno. |
| Media Type |
Web Film
|
| Executive Creative Director |
Cristiana Boccassini
|
| Executive Creative Director |
Cristiana Boccassini
|
| Producer |
Mariella Maiorano
|
| Account Director |
Giada Salerno
|
| Production Company |
Think Cattleya
|
| Director |
Cric
|
| Copywriter |
Paolo Bartalucci
|
| Executive Creative Director |
Alessandro Candito
|