| Title | Hero |
| Agency | J. Walter Thompson Italia spa |
| Campaign | Hero |
| Advertiser | Pfizer |
| Brand | Actidue |
| Posted | January 2006 |
| Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
| Tagline | Active by day, rest by night |
| Story | This new flu drug is presented as two superheroes: one to help you and attack flu in the day, and one to help you at night. |
| Media Type | Television |
| Length | |
| Market | Italy |
| Creative Director | Paolo Ronchi |
| Art Director | Pierfranco Fedele |
| Production Company | Moviefarm |
| Director | Pietro Follini |
| Production Company | Mc Guff |
| Copywriter | Alfredo Ruggieri |