| Title | Fetal position |
| Agency | BBDO Argentina |
| Campaign | Fetal Position |
| Advertiser | Unicenter Shopping Mall |
| Brand | Unicenter Shopping Mall |
| Date of First Broadcast/Publication | 2005 / 10 |
| Business Sector | Department Stores, Supermarkets |
| Philosophy | We developed a TV spot based on emotion and simplicity to celebrate Mothers Day. The concept to work on was there is a place where we always want to go back, and it must be related to mothers. Finally, we conclude there is no place we can feel as comfortable and delighted as our mums womb. |
| Problem | 1- Strengthen the liaison between Unicenter and its main target: family. 2- Differentiate from competitors sales-oriented communication on Mothers Day. |
| Media Type | Television |
| Length | |
| Market | Argentina |
| Other | Gonzalo Alvarez |
| Creative Director | Pablo Travieso |
| Other | Leonardo Domnanovich |
| Director | Adriana Laham |
| Account Executive | Denise Orman |
| Other | Marcela Panchú |
| Executive Creative Director | Papon Ricciarelli |
| Creative Director | Gonzalo Vecino |
| Account Director | Fernando Sarni |
| Agency Producer | Veronica Zeta |
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