Cerveza Norte - "Norte The Best Excuse Ever"

Saatchi & Saatchi Argentina

Saatchi & Saatchi Argentina Buenos Aires, Argentina

10614

Title	Norte The Best Excuse Ever
Title (original language)	La Mejor Excusa del Mundo
Agency	Saatchi & Saatchi Argentina
Campaign	The Best Excuse of The World
Advertiser	AB Inbev
Brand	Cerveza Norte
Posted	May 2011
Business Sector	Beers, Ciders, Lagers
Philosophy	Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed: The Best excuse Ever. For each Norte beer a man had at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. We put counters in the street with the accrued minutes. And the good deeds could be followed on the web. 50.043 minutes were supplied for the making of good deeds. The minutes were used to repair schools, improve parks, restore monuments, plant trees and clean up lakes. The campaign got the consumers' attention and the word of mouth was immediate. The buzz spread along different media: TV, Radio and Newspapers. Images of the restored places were broadcasted. The Major
Media Type	Others
Executive Creative Director	Maxi Itzkoff
Executive Creative Director	Mariano Serkin
Creative Director	Fernando Militerno
Art Director	Maxi Borrego
Copywriter	Diego Gueler
Agency Producer	Adrian Aspani
Agency Producer	Camilo Rojas
Agency Producer	Lucas Delenikas
Account Director	Jaime Vidal
Account Director	Patricia Abelenda
Production Company	Primo
Director	Felipe & Pancho
Executive Producer	Caro Cordini
Director of Photography (DOP)	Leandro Filloy