Patricia has a Degree in Social Communication from PUC-Rio. In 1991, she launched the first relationship program, based on recognition and reward, to malls in Brazil at the Plaza Shopping. She then worked at Draft Worldwide for four years, where she was responsible for several clients, developing relationship marketing strategies. In the market for 14 years, today Patricia is responsible for customer services and customer engagement at Giovanni+Draftfcb, which involves, inclusively, the development of the shopper marketing discipline.Edit
FCB is filled with a diverse and passionate group of thinkers, creators, technologists and storytellers devoted to creating buzzworthy ideas that change consumer behavior. The global, fully integrated marketing communications agency celebrates local culture, flavor and expertise market-by-market. With over 140 years of communications expertise, FCB’s worldwide network spans 150 offices in 90 countries, with 8,000+ professionals. At FCB, we work with a wide variety of clients including Levi’s, Dow, HP and NIVEA.