Title | Litter Bin |
Title (original language) | Papelera |
Agency | J. Walter Thompson España |
Campaign | Save the Beach - Corona |
Advertiser | Grupo Modelo |
Brand | Corona Save the Beach |
Posted | July 2009 |
Product | Coronita |
Business Sector | Beers, Ciders, Lagers |
Story | GModelo’s social marketing strategy to preserve European beaches consists in a multi-channel campaign which aims to involve consumers in a provocative and personal way. |
Problem | Corona Extra launches its social responsibility campaign to save at least one European beach in 2009 |
Media Type | Television |
Length | |
Account Planner | Ramón Jiménez |
Account Manager | Anja Hoehne |
Account Director | Marina Saroka |
Account Executive | Ainhoa Francisco |
Account Executive | Raquel Canseco |
Producer | Pablo Garcia |
Copywriter | Monica Douglas Castroviejo |
Music | Patrick Dubois |
Sound | Patrick Dubois |
Recording Studio | Jingle Box |
Post Production | Noh |
Production Company | Insitu |