Patrick Dubois
Madrid, Spain
TitleLitter Bin
Title (original language)Papelera
Agency
Campaign Save the Beach - Corona
Advertiser Grupo Modelo
Brand Corona Save the Beach
PostedJuly 2009
Product Coronita
Business Sector Beers, Ciders, Lagers
Story GModelo’s social marketing strategy to preserve European beaches consists in a multi-channel campaign which aims to involve consumers in a provocative and personal way.
Problem Corona Extra launches its social responsibility campaign to save at least one European beach in 2009
Media Type Television
Length
Account Planner
Account Manager
Account Director
Account Executive
Account Executive
Producer
Copywriter
Music
Sound
Recording Studio
Post Production
Production Company

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