Title | Positively Charged |
Agency | Y&R London |
Campaign | Positively Charged |
Advertiser | Jaguar Land Rover |
Brand | Land Rover |
Date of First Broadcast/Publication | 2012 / 2 |
Product | Range Rover Sport |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Tagline | Positevely charged |
Story | The ad sees two particles being fired at each other with the circular tunnel of a particle accelerator. As they collide, there is a huge explosion of millions of charged particles that slowly condense to form a white-hot Range Rover Sport |
Media Type | Television |
Production Company | Hungry Man |
Director | Johnny Green |
Creative Team | Steve Williams |
Creative Team | Adrian Lim |
Creative Director | Brian Fraser |
Advertising Manager | John Paul Mooney |
Advertising Manager | Anita Fox |
Advertising Manager | Patrick Jubb |
Business Director | Nick Elliott |
Post Production | The Mill London |