Harvey Nichols - "What Walk of Shame"

adam&eveDDB

adam&eveDDB London, United Kingdom

17450

Title	What Walk of Shame
Agency	adam&eveDDB
Campaign	What Walk of Shame
Advertiser	Harvey Nichols
Brand	Harvey Nichols
Date of First Broadcast/Publication	2011 / 12
Business Sector	Department Stores, Supermarkets
Tagline	Avoid the Walk of Shame this Season. Harvey Nichols Womenswear
Story	A big Christmas party perhaps, followed by an early morning journey home, complete with the tell-tale symptoms: the slight limp from the killer heels (which seemed a good idea at the time), accompanied by under-eye bags that would rival even Victoria Beckham’s largest tote and bed hair. Party-goers making their way home, eyes down, cheeks ablaze, trying to ignore disapproving stares of the 8am commuters; and the wolf-whistles from the builders perched on scaffolding above.The film culminates with our ‘hero’ girl walking back to her flat doing what looks more like a ‘stride of pride’. She clearly never made it home, but something sets her apart from the others. Her Harvey Nichols outfit still looks fantastic and she walks with her head held high
Media Type	Web Film
Production Company	Outsider
Advertising Manager	Julia Bowe
Advertising Manager	Anna Davidson
Advertising Manager	Alexa Mullane
Creative Team	Mike Crowe
Creative Team	Rob Messeter
Account Manager	Paul Billingsley
Account Manager	Charlotte Evans
Account Planner	Elisabeth Jamot
Agency Producer	Maggie Blundell
Agency Producer	Chris Styring
Agency Producer	Catherine Turgoose
Project Manager	Kirsty Petrie
Production Company Producer	Benji Howell
Director	James Rouse