Title | Be My Guest |
Agency | DDB & Tribal Amsterdam |
Campaign | Be My Guest |
Advertiser | KLM |
Brand | KLM |
Posted | January 2013 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Story | KLM introduces Meet & Seat. With this service you can choose who you want to sit next to on a KLM flight, by simply matching your social media profile with other passengers. To support this launch, we invited Internet users to have a ‘virtual chat’ with one of six Dutch celebrities (famous in different fields of interest). And possibly win a trip accompanying them on a KLM flight. To drive traffic to the site we seeded 3 interest-specific films that collected over 11 million (!) YouTube views. Visitors on average spent 3.2 minutes on the campaign site. |
Media Type | Case Study |
Length | |
Production Company | Media.Monks |
Creative Director | Olaf van der Geld |
Creative Director | Sanne Braam |
Copywriter | Paul Fraser |
Copywriter | Sharon Cleary |
Art Director | Olaf van der Geld |
Art Director | Christopher Pugmire |
Art Director | Keith Kornson |
Photographer | Bert Teunissen |
Production Company | Caviar |
Agency Producer | Steven Beukers |
Agency Producer | Denise Wolterbeek |
Illustrator | Julian Burforf |
Illustrator | Lorenzo Milito |
Post Production | Souverein |