Creamy Chocolate Chill - "Higher Level of Chocolaty"

Wunderman Thompson Toronto

Wunderman Thompson Toronto Toronto, Canada

14852

Title	Higher Level of Chocolaty
Agency	Wunderman Thompson Toronto
Campaign	Higher Level of Chocolaty
Advertiser	Tim Hortons
Brand	Creamy Chocolate Chill
Date of First Broadcast/Publication	2015 / 5
Business Sector	Restaurants & Fast Food
Tagline	Higher Level of Chocolaty
Story	We teamed up with illusionist Darcy Oake to launch our new Creamy Chocolate Chill by surprising unsuspecting Tim Hortons staff and customers with a levitation right before their very eyes. How would you react?
Philosophy	Tim Hortons newest summer drink is so delicious and chocolaty it literally takes things to a Higher Level of Chocolaty.
Problem	We needed to make people aware of this new drink and convince them that it's incredibly, amazingly, supernaturally good.
Result	We teamed up with illusionist Darcy Oake to blur the line between illusion and reality in order to deliver the message about Creamy Chocolate Chill in an unexpected way.
Media Type	Events
Length	139 seconds
More Information	https://youtu.be/8YLnCZI5K7w
Production Company	Untitled Films
Sound Production	TA2
Editing Company	Rooster Post Production
Post Production	Alter Ego
Executive Creative Director	Brent Choi
Creative Director	Matt Syberg-Olsen
Associate Creative Director	Nicole Ellerton
Associate Creative Director	Mark Lewis
Producer	Elana Olavesen
Account Supervisor	Yvonne Leung
Account Director	Renee Ray
Managing Director	Darrell Hurst
Director	Tyler Williams
Editor	Paul Jutras
Creative Advisor	Darcy Oake