Paul Kirner

Paul Kirner

SVP Group Creative Director, FSCD at Global Team Blue, Dearborn
Dearborn, United States

About me

As an art director, creative director, I have branding experience with some of the biggest marketing clients in the world. I have built brands for soft drinks, the armed forces, banks, and automotive.

I strive to bring creative passion and creative management to every project I am involved in. With discriminating eyes and attention to detail, I shepherd a brand’s message, look and feel carrying it effectively with team members through all media touch points. I always like to entertain the “what else.”

I understand the need for a team that works and communicates clearly but retains the color of differing points of view.

My philosophy regarding communications is simple. Ask a few basic questions:

Is there an idea there?
Is it new, fresh and differentiating?
Will it live in the minds of the consumer?
How can I get a conversation started regarding it?
Getting the right answers to these questions is the tricky part. It’s what I have been bringing enthusiastically to the office for over 30 years. The results are the stuff that motivates consumers to act.

I place greater value in creating communications that work for my client rather than winning awards. But my work has been recognized and won awards from Cannes, the Clio’s, the D Show, EFFIE, International Automotive Advertising Awards, Mobius Awards, the New York Festivals, the One Show, Print, Archive, Communication Arts and 10 Best campaigns from ADWEEK Magazin

Sector Experience
Awards

Positions

SVP Group Creative Director, FSCD
Dearborn, United States
1990 - Present (34 years 2 months)
Currently leading a 27 person creative staff in all aspects of brand and business to business content needed for Ford Customer Service Division. FCSD encompasses Ford Service, Ford Credit, Collision, Ford Parts Division, Motorcraft, Quick Lane, and Ford Protect warranty programs. Lead and direct the ideation, creation and production of CRM, Print, Radio, TV, OLA, Social, Web Site development and maintenance. Routinely meet and present to Clients and Dealer boards.

Prior, Co-Creative lead for all consumer communications for F-Series brands, Commercial Truck, Transit Vans and Ford Global for the Export and Growth regions. Work collaboratively with internal team members and with Clients to establish marketing messaging and planning objectives. Lead creative teams in Brand Story guideline development, campaign development and the final production of TV, print, digital, CRM and mobile materials.

For 8 years during, served as GTB’s “Car Czar.”
 Establish, implement and maintain processes for new product image development across all Ford brands. Ensure visual consistency in 
all brand communications.
VP, Creative Supervisor
New York, United States
1987 - 1990 (3 years)
Consistent ideator on Pepsi, Diet Pepsi, and the United States Navy. Produced key communications for DuPont, 
Pepsi International, and Polaroid Onefilm. Contributed to TV and print presentations on Gillette, Pizza Hut, and General Electric.

VP, Art Supervisor
Troy, United States
1985 - 1986 (1 year)


Art Director
redhammer, division of JWT Detroit
Detroit, United States

Education

Similar Talent

Doug Dimon
SVP, Group Creative Director
DEFINITION 6
Matthew Shepatin
SVP, Group Creative Director
CDM NY
Matt Zavala
SVP, Group Creative Director
Edelman
Jon Ruby
SVP, Group Creative Director at MullenLowe
MullenLowe U.S.
Eric Davis
SVP, Group Account Director
RPA
Ben Grossman
SVP, Group Strategy Director
Jack Morton Worldwide
Enrico Gatti
SVP, Group Strategy Director
m:united//McCANN New York
Kirt Danner
SVP, Group Account Director
RPA

Create a free Talent profile and become a member of AdForum

Get Started