Title | Bus Shelter |
Agency | TAXI Toronto |
Campaign | Bus Shelter |
Advertiser | Covenant House |
Brand | Covenant House |
Posted | July 2000 |
Product | Youth Shelter for the Homeless |
Business Sector | Charities, Foundations, Volunteers |
Tagline | How young do they have to be before we give a damn? |
Story | Passers-by a homeless teeenager panhandling. A baby is placed in the same shelter and then a woman stops to help. |
Media Type | Television |
Length | |
Creative Director | Paul Lavoie |
Creative Director | Zak Mroueh |
Copywriter | Donna McCarthy |
Art Director | Paul Lavoie |
Agency Producer | Louise Blouin |
Director | Paul Lavoie |
Recording Studio | Lonesome Pine Studios |
Production Company | TAXI Toronto |