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If Paul were here talking with you right now, he would surely point out that the agency’s big, sweeping, trademark-able philosophy has nothing to do with buzz generation, media agnosticism or content creation, but is simply “our intentions are good.” Those good intentions – doing right by our people and our clients – have helped Paul and his partners attract about 200 of the nicest, most talented people you'll find in advertising as well as big-time clients like eBay, Audi, Google, ConAgra, Phillips66 and Intel. Prior to opening VB&P in 2001, Paul was Co-Creative Director, Associate Partner and heir-apparent of Goodby, Silverstein & Partners. By the end of his six-plus years there he was running over $400 million in business and had won various and sundry industry awards for clients like Pacific Bell, Discover Card, Porsche, Bell Helmets, Nike, Polaroid, Netflix, HotBot and SBC. Venables was also an Associate Creative Director at Korey, Kay & Partners, a copywriter at McCaffrey and McCall and a telephone receptionist at a small New York agency. He had attempted to start his career as a telephone receptionist at a large New York agency, but failed their typing tests.Edit
Venables Bell & Partners is an internationally recognized independent San Francisco advertising agency founded on good intentions. We believe, above all else, in doing right by our people and our clients. This has an amazing result: it makes us unafraid. Unafraid to have messy conversations. Unafraid to advocate unpopular stances. Unafraid to politely tell the Emperor (and his board-approved marketing plan) that he may, in fact, be naked. We actively nurture a culture where both honesty and respect thrive. We simultaneously foster both collaboration and debate – among ourselves and with our clients. If we had to explain a method to the madness, it would be this: We believe that integrity is actually a competitive business advantage.
It is this fearlessness that led us to reject Intel's original strategy and instead serve up our own, the foundation of the successful "Sponsors of Tomorrow" campaign. And this courage which led us to tell Audi to stop playing it safe and take on Lexus, Mercedes, and BMW, an approach that has redefined the luxury car market.
With profitable growth every year since opening our doors in 2001, our challenger approach has attracted blue-chip brands like Audi, REI, Blue Moon, Leinenkugel's, Reebok, SKYY Vodka, Celebrity Cruises, eBay, Google, Intel and the Phillips 66 Company to VB&P's roster. In addition to our full-service offerings, VB&P is home to VBP Orange, a customer experience consultancy, and Lumberyard, a content production facility.