| Title | Fall in love with the Groove |
| Agency | AMV BBDO |
| Campaign | Fall in love with the Groove |
| Advertiser | PepsiCo Inc. |
| Brand | Walkers |
| Date of First Broadcast/Publication | 2011 / 4 |
| Business Sector | Potato Chips, Crisps & Crackers |
| Story | Like all good Hollywood films this new advert has high drama, jealousy, a cheesy soundtrack and a touch of slow motion soft focus. Through a series of hilarious montages, one which includes a grand piano serenade, viewers are set to see a love struck Gary fantasize about the new object of his affections, his beloved Walkers Crinkles crisps. His suspicious on-screen girlfriend, Elle ‘The Body’ Macpherson, slowly starts to discover the truth of his true love. Through a comical sequence that involves smashed photo frames; Gary’s Harley Davidson; some petrol; and a lit match, scorned Elle exacts her revenge resulting in a dramatic climax. As she flees the house with his cherished crisps, Gary rushes to catch a last glimpse of his Walkers Crinkles whilst the comical chorus music chimes in: ‘I had a groovy kind of love’. |
| Media Type | Television |
| Production Company | Weilands |
| Sound Production | Wave Studios |
| Copywriter | Mike Sutherland |
| Art Director | Ant Nelson |
| Agency Planner | Tom White |
| Media Agency | OMD (Orchestral Manoeuvres in the Dark) |
| Director | Paul Weiland |
| Producer | Weilands Bohuslavova |
| Post Production | The Mill London |
| Sound Production | Sound Tree |
| Actor / Celebrity | Elle MacPherson |
| Actor / Celebrity | Gary Lineker |
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