Sony Bravia - "Four Times The Detail"

McCann London

McCann London London, United Kingdom

19215

Title	Four Times The Detail
Agency	McCann London
Campaign	Four Times The Detail
Advertiser	Sony Corporation of America
Brand	Sony Bravia
Date of First Broadcast/Publication	2013 / 11
Product	4K TV
Business Sector	Consumer Electronics & Audio-Visual
Story	To celebrate the arrival of the new Sony Bravia 4K television, our latest ad brings to life the fine detail, breath-taking picture quality and rich colour to perfectly demonstrate Sony’s pioneering 4K technology. Three tonnes of colourful petals explode from a volcano, rushing through exotic locations down to a Costa Rican village. The ad was shot in surroundings that offer dramatic nature, landscapes and composition to exhibit the visual prowess of the TV, and feature the stunning track ‘Berlin’ from LA-based Australian RY X.
Media Type	Television
Length	60 seconds
Market	United Kingdom
Editing Company	Trim Editing
Post Production	Framestore
Production Services	LCA Productions
Executive Creative Director	Rob Doubal
Executive Creative Director	Laurence Thomson
Copywriter	Arman Naji Naji
Art Director	Arman Naji Naji
Art Director	Michael Thomason
Art Director	Javier Gómez
Account Manager	Pip Shepherd
Account Manager	Sam Khaneka
Agency Producer	Paula Mackersey
Agency Producer	Anita Osborne
Agency Producer	Charlie Macpherson
Director	Jaron Albertin
Production Company	Smuggler
Production Services	Global Production Network