Paulo Almeida
Art director at Lemni Scata Propaganda
São Paulo, Brazil
TitleKore computer virus
Agency
Campaign Kore Virus
Advertiser Sir Richard's Condom Company
Brand Kore
PostedDecember 2013
Business Sector Contraceptives & Pregnancy Tests
Tagline Get "infected" for a good cause!
Story A virus to fight another virus
AIDS is losing media coverage because infection rates have dropped in most countries. But in Haiti AIDS still is a public health threat. So we want to put AIDS back on the agenda by spreading a message to fight AIDS in the same way that AIDS spreads: with a virus. A different kind of virus. A computer virus for the good. 
Media Type Digital
More Information www.korevirus.com
Creative Team
Creative Team
Creative Team
Creative Director
Creative Director
Creative Director
Chief Creative Officer
Technology Department
Programmer
MOTION DESIGN
Account Director
Advertising Manager

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