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Pedro was recently appointed COO at Giovanni + Draftfcb. Pedro graduated in Advertising from UFRJ and obtained an MBA in International Luxury Brand Management from Essec, Paris. He worked for seven years at AmBev in corporate marketing and product management (Skol and Brahma Chopp).
He also coordinated communications for the Austrian NGO SOS Kinderdorf Rio de Janeiro, which is dedicated to supporting disadvantaged children in developing countries.
After the First Gulf War, from 1992-94, Pedro developed an extensive repositioning of the largest retailer in Kuwait and its electronic brands (Philips, Frigidaire, Whirlpool, Daewoo, Hitachi, AT & T).
In 2009, Pedro was named Planning Professional of the Year by APP Brazil. In 2011, he won the Caboré Award as the Best Planning Professional of the Year.
Pedro is the mastermind and creator of the most successful electronic music project in Brazil: the Skol Beats.
FCB is filled with a diverse and passionate group of thinkers, creators, technologists and storytellers devoted to creating buzzworthy ideas that change consumer behavior. The global, fully integrated marketing communications agency celebrates local culture, flavor and expertise market-by-market. With over 140 years of communications expertise, FCB’s worldwide network spans 150 offices in 90 countries, with 8,000+ professionals. At FCB, we work with a wide variety of clients including Levi’s, Dow, HP and NIVEA.