| Title | My Benfica Museu |
| Agency | Y&R Lisbon |
| Campaign | My Benfica Museu |
| Advertiser | Sport Lisboa e Benfica |
| Brand | Benfica Museum |
| Date of First Broadcast/Publication | 2013 / 4 |
| Business Sector | Museums & Monuments |
| Story | Benfica is the greatest Portuguese football club with more than 10 million supporters around the world. It has a history full of glory and drama, achievements and unforgettable matches. When the Cosme Damião Museum opened, it was clear that one museum wasn’t enough to hold all this History. That’s why we launched www.mymuseubenfica.com, a website where people could create their own personal museums. Joaquim Castro was one of them. He collects thousands of memorabilia since he was 4. Every single object has a story. His home is now a small museum, where Benfica’s History lives along with his own memories. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Pedro Ferreira |
| Executive Creative Director | Judite Mota |
| Creative / Art Direction | João Rocha |
| Creative / Art Direction | Sofia Moutinho |
| Director | Telmo Vicente |
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