Title | Footbabes |
Title (original language) | Futegatas |
Agency | BBDO Portugal |
Campaign | Footbabes |
Advertiser | Ambev |
Brand | Guaraná Antártica |
Posted | June 2002 |
Product | Soft Drink |
Business Sector | Soft Drinks, Tonics |
Story | We are on the beach in Brazil. The action centres on a women's football match. The referee blows the whistle for half time. One of the players drinks a mouthful of Guaraná Antártica while she looks at the goal. The match starts up again. The player who drank Guaraná scores a spectacular goal and celebrates by lifting up her shirt and running round with her arms out to the side (like an airplane), breasts in the wind. The crowd is delirious. We hear the jingle being chanted: "Why? Might it be Guaraná Antártica ?" |
Media Type | Television |
Length | |
Market | Portugal |
Creative Director | Pedro Bidarra |
Director | Sergio Henriques |
Production Company | Tangerina Azul |
Art Director | Marco Dias |
Copywriter | Gonçalo Leitão |
Agency Producer | Manuel Texeira |
Agency Producer | Alexandra Francisco |
Account Director | Pedro Graça |
Account Executive | Luísa Cravo |