Title | Bathroom |
Agency | Publicis Italy |
Campaign | Bathroom |
Advertiser | Leroy Merlin |
Brand | Leroy Merlin |
Date of First Broadcast/Publication | 2015 / 6 |
Business Sector | Tools, Do-It-Yourself Products |
Tagline | it’s more than a bathroom when it’s made by you. |
Story | Is the house we live in really "ours”? This question led us to the insight of the new Leroy Merlin (Italy’s market leader of DIY) TV campaign: "is your home only if you made it”. Because we want to go beyond the simple decorations and make it possible to transform what’s just a house into your home.The idea is to portray a significant moment in the life of a father and his teenage son, a boy who is growing. A moment in life never easy to manage and understand by a parent. Here is the chance to show the real value of DIY linked to the brand: by improving your home also improves your life. |
Media Type | Television & Cinema |
Length | |
Soundtrack | Fabio Gargiulo |
Executive Creative Director | Bruno Bertelli |
Executive Creative Director | Cristiana Boccassini |
Associate Creative Director | Stefano Battistelli |
Copywriter | Stefano Battistelli |
Creative Supervisor and Art Director | Francesco Epifani |
Client Supervisor | David Pagnoni |
Client Team | Federica Fragapane |
Client Team | Ilaria Massinissa |
Agency Producer | Federica Manera |
Production Company | Think Cattleya |
Director | Pep Bosch |
Director of Photography (DOP) | Oriol Vila |
Editor | Stuart Greenwald |
Executive Producer | Simona Della Porta |
Producer | Rossana Ceriani |
Creative Group Head | Band |
Post Production Audio | Screenplay Productions |
Music | Fabio Gargiulo |
Communication Director | Stefania Savona |
Project Leader Communication | Monica Pierini |
Project Leader Communication | Paola Rastelli |