| Title | Egg McMuffin of |
| Agency | Arnold |
| Campaign | i'm lovin' it |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | January 2012 |
| Business Sector | Restaurants & Fast Food |
| Tagline | i'm lovin' it |
| Story | In a national TV spot created for McDonald’s Egg McMuffin by Arnold Worldwide, a new pop-culture catchphrase is introduced to describe the “best of the best.” One woman describes her boyfriend as the “Egg McMuffin of boyfriends,” while another describes a new car as the “Egg McMuffin of automobiles.” |
| Media Type | Television |
| Market | United States |
| Chief Creative Officer | Pete Favat |
| Group Creative Director | Chris Edwards |
| Creative Director | Pete Shamon |
| Creative Director | Mary Rich |
| Art Director | Mary Rich |
| Copywriter | Pete Shamon |
| Copywriter | Chris Edwards |
| Copywriter | Evan Dunn |
| Agency Producer | Sean Vernaglia |
| Account Director | Catherine Ellefson |
| Account Executive | Dan Gross |
| Account Manager | Meredith Kelly |
| Production Company | Bob Industries |
| Director | Peter Care |
| Editing Company | Accomplice Editorial |
| Music Company / Composer | HiFi Project |
| Recording Studio | Soundtrack Boston |
| Special Effects / VFX | Zero VFX |
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