Pete Goddard
Editor at M&C Saatchi Group
London, United Kingdom
TitleSafer Travel at Night
Agency
Campaign Safer Travel at Night
Advertiser Transport for London
Brand Transport for London
Date of First Broadcast/Publication 2009 / 12
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Shot from the woman's point of view and makes the viewer feel the experience of being trapped inside a minicab and then the experience of a serious sexual assault. At no time during the commercial do you see the victim or the attacker.
Philosophy The STaN campaign focuses on reducing the number of sexual assaults committed by illegal cab drivers.
Problem Transport for London is working with London's Police and the Licensed Taxi Hire trade to help operate a safe and secure transport system in London. Part of this approach tackles minicabs acting illegally in London
Media Type Television
Market United Kingdom
Audio Post Production
Advertising Manager
Creative Director
Art Director
Copywriter
Art Director
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Editor
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Post Production
Account Manager

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