Peter Cattaneo
Director at Academy Films
London, United Kingdom
TitleFans
Agency
Campaign Fans
Advertiser KFC
Brand KFC
Date of First Broadcast/Publication 2014 / 10
Business Sector Restaurants & Fast Food
Story The film follows the story of two young football fans of opposing teams on match day. The film depicts their parallel stories, intercutting between the two until they are revealed to arrive home to the same house after the game, as brothers not rivals, and tuck into a KFC bucket, all previous hostilities dissolved. 
Philosophy The TV advert shows how even the most opposite of family members can come together and find common ground through sharing KFC.
Problem To drive awareness of the new Colonel’s Brownie Bucket. The campaign aims to bring more families into KFC for dinner during the week and weekend. 
Media Type Television
Length
Editing Company
Sound
Advertising Manager
Advertising Manager Jeff Singer
Advertising Manager
Creative Director
Strategist
Strategy Director
Strategic Business Lead
Account Manager
Account Director
Agency Producer
Production Assistant
Production Company
Director
Production Company Producer
Director of Photography (DOP)
Post Production
Editor
Sound

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