| Title | You're Dumped |
| Agency | International Marketing & Promotion Group Ltd |
| Campaign | TV Idents |
| Advertiser | Diageo |
| Brand | Bell's Whisky |
| Posted | May 2000 |
| Product | Whisky |
| Business Sector | Spirits, Fortified Wines |
| Tagline | Bell's. Lifetime supporter |
| Story | Features a girl who is dumped at the beginning of a promising relationship, just because she supports opposing team her boyfriend's. |
| Philosophy | IMP produced 8 TV Idents for the Bell's whisky sponsorship of the Scotch Football-Divisions 1, 2, and 3. They focus on humorous and quirky obsessions held by fans at gross root lavel. each features a fan who is mad about his/her's respective team. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company | 2AM |
| Creative Director | Rod Clausen |
| Creative Director | Christian Clark |
| Copywriter | Paul Murphy |
| Copywriter | Clark Edwards |
| Art Director | Peter Murphy |
| Art Director | Julian Ennals |
| Agency Producer | Stefan Zotowski |
| Director | Wim Wenders |
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