| Title | The Boxer |
| Title (original language) | Le Boxer |
| Agency | Havas Works (Now BETC or 27) |
| Campaign | New Citroën Saxo - Citroën |
| Advertiser | Citroën |
| Brand | Citroën |
| Posted | May 2000 |
| Product | Saxo |
| Business Sector | Compact & Small Cars |
| Story | In the world of boxing, the agency has chosen to show the link between the sides stepping of a boxer and the excellence of a Citroën's Roadholding. |
| Story (original language) | Dans le monde de la boxe, l'agence a choisi de montrer, le lien entre les mouvements latéraux du boxer et l'excellence de la tenue de route de Citroën |
| Media Type | Television |
| Length | |
| Market | Africa, Americas, Asia Pacific, Europe, optionlist-countries.COU916 |
| Creative Director | Jean Jouis |
| Copywriter | Olivier Desmettre |
| Art Director | Fabrice Delacourt |
| Agency Producer | Pascale Petit |
| Director | Peter Smillie |
| Director of Photography (DOP) | Jean - Jacques Castres |
| Music | Peter Gabriel |
| Production Company | Hamster Publicité |
More Work
SEE ALLTailwind
- BRAND:
- Renault
- AGENCY:
- Publicis Conseil
Dogsled
- BRAND:
- Skittles
- AGENCY:
- D'Arcy, Inc.
Black Bird
- BRAND:
- Motorola
- AGENCY:
- McCann Worldgroup
Mourning
- BRAND:
- Axe
- AGENCY:
- Libre MullenLowe