| Title | The-Hi-Sweetie-Uncle-Bob-Is-Going-To-Borrow-The-Upper-Bunk-Test |
| Agency | Accenture Song DK |
| Campaign | THE-HI-SWEETIE-UNCLE-BOB-IS-GOING-TO-BORROW-THE-UPPER-BUNK-TEST |
| Advertiser | IKEA |
| Brand | IKEA |
| Posted | June 2011 |
| Business Sector | Home Furniture |
| Media Type | Television |
| Creative Director | Nicolai Stahl |
| Art Director | Anne-Sophie Leise-Hansen |
| Art Director | Peter Strange |
| Copywriter | Nicolai Stahl |
| Agency Producer | Charlotte Esmann |
| Planner | Frederik Bierfreund |
| Account Manager | Lisa Beith Fischer |
| Production Company | Pegasus Production |
| Director | Niels Gråbøl (Graboel) |
| Producer | Martin Elley |