Title | Lucy (Case Study) |
Agency | Saatchi & Saatchi |
Campaign | Lucy |
Advertiser | ELMSTA 3000 HORROR FEST |
Brand | ELMSTA 3000 HORROR FEST |
Posted | September 2015 |
Business Sector | Trade Shows, Events & Festivals |
Story | Motivated by coming up with a novel way of encouraging RSVPs to Swedish Horror Fest ELMSTA 3000, Saatchi & Saatchi Stockholm placed a small ad in the classified section of a local newspaper. The seemingly innocent ad had a satanic twist and went viral. |
Problem | "Motivated by coming up with a novel way of encouraging RSVPs to Swedish Horror Fest ELMSTA 3000, Saatchi & Saatchi Stockholm placed a small ad in the classified section of a local newspaper. The seemingly innocent ad had a satanic twist and went viral." |
Media Type | Case Study |
Length | |
Copywriter | Erik Wingfors |
Copywriter | Petter Dixelius |
Copywriter | Petter Esbjörnsson |
Art Director | Olov Lagerkvist |
Art Director | Victor Bergabo |
Executive Creative Director | Gustav Egerstedt |
Art Director | Erik Hiort af Ornäs |
Account Planner | Elin Johansson |
Advertising Manager | Roger Glassel |