Petter Dixelius
Senior Copywriter at Nord DDB STO
Stockholm, Sweden
TitleLucy (Case Study)
Agency
Campaign Lucy
Advertiser ELMSTA 3000 HORROR FEST
Brand ELMSTA 3000 HORROR FEST
PostedSeptember 2015
Business Sector Trade Shows, Events & Festivals
Story Motivated by coming up with a novel way of encouraging RSVPs to Swedish Horror Fest ELMSTA 3000, Saatchi & Saatchi Stockholm placed a small ad in the classified section of a local newspaper.  The seemingly innocent ad had a satanic twist and went viral.
Problem "Motivated by coming up with a novel way of encouraging RSVPs to Swedish Horror Fest ELMSTA 3000, Saatchi & Saatchi Stockholm placed a small ad in the classified section of a local newspaper.  The seemingly innocent ad had a satanic twist and went viral."
Media Type Case Study
Length
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Executive Creative Director
Art Director
Account Planner
Advertising Manager

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