Phil Gooch
Art Director at Roose & Partners
London, United Kingdom
TitleA Storm Brewing
Agency
Campaign A Storm Brewing - Bass Brewers
Advertiser Bass Brewers
Brand Caffrey’s
PostedMarch 2000
Product Caffrey’s
Business Sector Beers, Ciders, Lagers
Tagline A Storm Brewing
Story CAFFREY'S: A STORM BREWING



A radical repositioning of the brand, away from its quiet, contemplative Irish heritage to the high-energy, Friday night mainstream. The chaotic turbulence of a freshly poured pint of Caffrey’s becomes a metaphor for the highly-charged, unpredictable nights out that it kicks off.



In the hands of award-winning music video director Walter Stern, this became an intense, edgy film that rises above the clichés of the beer market.
Media Type Television
Length
Market United Kingdom
Creative Director
Associate Creative Director
Art Director
Art Director
Agency Producer
Director
Actor / Celebrity
Music
Production Company

People related to this work

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started