Mitsubishi - "Mitsubishi Pajero European Launch: Beach"

Golley Slater Group

Golley Slater Group London, United Kingdom

5740

Title	Mitsubishi Pajero European Launch: Beach
Agency	Golley Slater Group
Campaign	Mitsubishi Pajero European Launch
Advertiser	Mitsubishi Motors of North America
Brand	Mitsubishi
Posted	December 2006
Product	Pajero
Business Sector	Cars
Philosophy	The Mitsubishi Pajero is the flagship SUV in the Mitsubishi range. Key to the launch was to raise the perception of quality whilst keeping true to the vehicles 4x4 heritage. The campaign concept utilised the strong front-on visual presence and extended the dual grille lines into the image, clearly placing the Pajero as at one, naturally, within the difficult terrain in which it sits. The campaign was conceived to use CGI photography, with location shots taken in Chile, Morocco and Wales. Simultaneously, the vehicle was scanned and a 3D model created, which was then seamlessly blended into the finished images. This is the first campaign created for Mitsubishi Motors Europe using this burgeoning new technology.
Problem	To develop a pan-European launch campaign to support the new Mitsubishi Pajero across 36 European markets.
Media Type	Newspaper
Market	United Kingdom
Advertising Manager	Willem Verschuur
Copywriter	Philip Hickes
Art Director	Martin Bush
Art Director	Jayne Bromfield
Art Director	Michelle Pope
Photographer	Richard Prescott
Post Production	Saddington & Baynes