Philippe Pollet-Villard
Director at Prodigious
Paris, France
TitleThe Man in Plaster
Title (original language)Le plâtré
Agency
Campaign The Man in Plaster
Advertiser Aventis
Brand Solutricine
PostedApril 2001
Product Solutricine
Business Sector Hygiene & Personal Care Products
Tagline Solutricine : only sore throats will appreciate
Tagline (original language) Solutricine : ce sont les maux de gorge qui dégustent
Story A young boy is visiting a seriously injured person at hospital, in plaster from head to feet. The visitor has sore throat, he swallows a Solutricine and offers his friend one. He refuses and says him: "non thanks, I have no sore throat".
Story (original language) Un jeune homme rend visite à un grand blessé à l'hôpital, plâtré de la tête aux pieds. Le visiteur a mal à la gorge, il prend une Solutricine et machinalement en propose une à son copain. Son copain refuse la pastille et lui dit : "non merci, je n'ai pas mal à la gorge".
Philosophy Giving value to Solutricine's image that had a tendency to seem for the public as being a sweet to the detriment of its main function: treating sore throats.
Philosophy (original language) Redresser l'image de Solutricine qui avait tendance à apparaître auprès du public comme une friandise au détriment de son rôle premier : soigner les maux de gorge.
Problem Puting forward the fact that Solutricine is not a sweet but an effectivness medicine.
Problem (original language) Mettre en avant le fait que Solutricine n'est pas un bonbon, mais un médicament efficace.
Media Type Television
Length
Market France
Production Company
Creative Director
Copywriter
Art Director
Director

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