Karma Nirvana - "Karma Nirvana 3D time lapsed printer build of Shafilea"

Leo Burnett

Leo Burnett London, United Kingdom

Awards

11192

This ad is part of the ACT Responsible Collection

Brand: Karma Nirvana
Country: United Kingdom

Advertiser: Karma Nirvana

Title	Karma Nirvana 3D time lapsed printer build of Shafilea
Agency	Leo Burnett
Campaign	#remembershafilea
Advertiser	Karma Nirvana
Brand	Karma Nirvana
Posted	July 2015
Business Sector	Charities, Foundations, Volunteers
Story	The National Day of Memory encouraged the British public to help raise awareness of the issue and in doing so let victims know what they are suffering is not right, and that help is available. The 14th July 2015 was chosen as the date because it would have been the 29th birthday of Shafilea Ahmed, the 17-year-old British girl who was suffocated by her parents, in front of her siblings, after suffering years of honour-based abuse. When Shafilea’s parents brutally suffocated her with a plastic bag, they were hoping to erase this ‘stain’ from their family history. The social campaign aimed to use plastic in a more positive way: to thwart that intention by rebuilding and restoring Shafilea’s memory through the medium of 3D printing. A memorial bust of Shafilea was programmed to be revealed in response to peaks in public support behind the hashtag #RememberShafilea. In this way, the public helped commemorate victims like Shafilea, and showed that the issue of ‘honour’-abuse could no longer be ignored.
Philosophy	Karma Nirvana, the UK Charity that supports victims and survivors of forced marriage and honour-based abuse, has launched a social media campaign to build public awareness of this little understood issue here in Britain.
Media Type	Social Media
Length	79 seconds
Creative Director	Phillip Meyler
Creative Director	Darren Keff
Executive Creative Director	Justin Tindall
Account Planner	Jessica Page
Account Manager	Sofia Sarkar
Designer	Marc Donaldson
Designer	Tim Fletcher
Media Agency	Starcom Media
Editor	Richard Green
Digital Design	Matthew Fowles
Digital Design	Rushe Berisha
Account Manager	Rosie Keep
Photographer	Tal Silverman
Photographer	Metcalfe Lancaster