Pierre Coré
Director at Big Productions
Paris, France
TitleReveal Ironing
Title (original language)Révélation Repassage
Agency
Campaign Reveal Ironing
Advertiser Groupe Les Echos
Brand mesfinances.fr
Date of First Broadcast/Publication 2000 / 7
Product mesfinances.fr
Business Sector Online Financial Service
Tagline An expert to do it all for you
Tagline (original language) Offrez-vous un expert à tout faire
Story Mr Mesfinances, the butler, is seen in different situations (board meeting, stock exchange, small business) providing the information and advice which is useful for his employer.
Story (original language) Mr Mesfinances, le majordome, est vu dans différentes situations (réunion de conseil, bourse, commerce) donnant des informations et des conseils qui sont utiles pour son employeur.
Philosophy A multimedia campaign (TV, press, outdoor, radio, internet) in 2 phases: from 3 July, teasing then reveal, from September until November.
Philosophy (original language) Une campagne multimédia (TV, presse, affichage, radio, internet) en 2 phases: à partir du 3 juillet, teasing, puis révélation, de septembre à novembre
Problem Launch mesfinances.fr website for Les Echos group. Mesfinances.fr is a personal finance site.
Problem (original language) Lancement du site web mesfinances.fr pour le groupe Les Echos. Mesfinances.fr est un site financier pour particuliers.
Media Type Billboard
Market France
Creative Director
Associate Creative Director
Actor / Celebrity
Director of Photography (DOP)

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