Title | Reveal Ironing |
Title (original language) | Révélation Repassage |
Agency |
Libre MullenLowe
|
Campaign |
Reveal Ironing
|
Advertiser |
Groupe Les Echos
|
Brand |
mesfinances.fr
|
Date of First Broadcast/Publication |
2000 / 7
|
Product |
mesfinances.fr
|
Business Sector | Online Financial Service
|
Tagline | An expert to do it all for you |
Tagline (original language) | Offrez-vous un expert à tout faire |
Story | Mr Mesfinances, the butler, is seen in different situations (board meeting, stock exchange, small business) providing the information and advice which is useful for his employer.
|
Story (original language) | Mr Mesfinances, le majordome, est vu dans différentes situations (réunion de conseil, bourse, commerce) donnant des informations et des conseils qui sont utiles pour son employeur. |
Philosophy | A multimedia campaign (TV, press, outdoor, radio, internet) in 2 phases: from 3 July, teasing then reveal, from September until November. |
Philosophy (original language) | Une campagne multimédia (TV, presse, affichage, radio, internet) en 2 phases: à partir du 3 juillet, teasing, puis révélation, de septembre à novembre |
Problem | Launch mesfinances.fr website for Les Echos group. Mesfinances.fr is a personal finance site.
|
Problem (original language) | Lancement du site web mesfinances.fr pour le groupe Les Echos. Mesfinances.fr est un site financier pour particuliers. |
Media Type |
Billboard
|
Market | France |
Creative Director |
Sophie Le Gendre
|
Associate Creative Director |
Pierre Coré
|
Actor / Celebrity |
Jason Coward
|
Director of Photography (DOP) |
Thibault de Montamat
|