Title | Not At Home, Paris Is Your Home |
Title (original language) | Pas de ça chez vous, Paris c'est chez vous |
Agency |
Ligaris
|
Campaign |
Not At Home, Paris Is Your Home
|
Advertiser |
Mairie de Paris
|
Brand |
Mairie de Paris
|
Date of First Broadcast/Publication |
2005 / 9
|
Business Sector | Government & Other Authorities
|
Philosophy | Give the Parisians a sense of responsability in carrying in their personal universe the annoyances due to a non-respected highway. |
Philosophy (original language) | Responsabiliser les parisiens en projetant dans leur univers intime les désagréments d'une voie publique non respectée. |
Problem | Remind Parisians that everyone is concerned by the cleanliness. |
Problem (original language) | Rappeler aux parisiens que la propreté de la ville est l'affaire de chacun. |
Media Type |
Television & Cinema
|
Length | |
Market | France |
Creative Director |
Fréderic Pouzet
|
Art Director |
Catherine Charpentier
|
Art Director |
Frédéric Munoz
|
Copywriter |
Pierre Mazeirat
|
Account Manager |
Pierre Siquier
|