PLAN Belgium - "Little Girls Hijack Age Warning During Prime Time"

Duval Guillaume

Duval Guillaume Bruxelles, Belgium

18565

Title	Little Girls Hijack Age Warning During Prime Time
Agency	Duval Guillaume
Campaign	Little Girls Hijack Age Warning During Prime Time
Advertiser	PLAN
Brand	PLAN Belgium
Date of First Broadcast/Publication	2014 / 10
Business Sector	Charities, Foundations, Volunteers
Story	By hijacking age warnings before 12+ movie trailers, Plan Belgium confronts the general public with the practice of child marriage. In these touching movies, 3 separate girls tell an emotional story and paint a true picture about this horrible tradition.
Problem	Every minute 27 girls are forced into marriage. That's 2 every second. Child marriage is a global problem. The practice violates girls' human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that's exactly what you're helping to achieve.
Media Type	Television & Cinema
Length	123 seconds
Copywriter	Ralf De Houwer
Art Director	Jonas Caluwe
Creative Director	Geoffrey Hantson
Creative Director	Katrien Bottez
Account Manager	Jef Leysen
Account Director	Elke Janssens
Strategic Planner	Piet Wulleman
Strategic Planner	Sophie Jadoul
Media Planner	Melissa Van Houtte
Agency Producer	Marc Van Buggenhout
Agency Producer	Tuyen Pham
Production Company	Geronimo
Director	Dirk Domen
Director of Photography (DOP)	Piet Deyaert
Executive Producer	Jasper Moeyaert
Production Assistant	Mathias Kerner