| Title | Never not Winning |
| Agency | Bartle Bogle Hegarty Asia Pacific |
| Campaign | Chupa Chucker Launch |
| Advertiser | Perfetti Van Melle |
| Brand | Chupa Chups |
| Date of First Broadcast/Publication | 2012 / 2 |
| Product | Chupachucker.com |
| Business Sector | Candies |
| Story | Beat R4v3n Chupa Chucker high score, and he’ll be contractually forced to send you his precious World Champion trophy! Defeating him won’t be easy however, for he has a secret and strange weapon up his sleeve: It’s only the world’s first mouth operated joystick! |
| Philosophy | Do you lie awake at night pondering whether you have the guts and thumb athleticism to become a world champion Facebook gamer? Then arrest your pondering with our new campaign for Chupa Chups’ new Facebook game. The campaign created by BBH Asia Pacific, challenges gamers everywhere to dethrone "R4v3n" Karl Walraven, professional Facebook gamer and all round winner, at the game he knows best: Chupa Chucker. |
| Media Type | Web Film |
| More Information | http://www.nevernotwinning.com |
| Executive Creative Director | Steve Elrick |
| Associate Creative Director | Adrian Chan |
| Associate Creative Director | Douglas Hamilton |
| Executive Producer | Pieter-Paul Walraven |
| Production Manager | Dillah Zakbah |
| Game Developer | Atommica |
| Business Director | David Webster |
| Account Director | Joanna Yeo |
| Account Executive | Samantha Dalton |
| Account Planner | Rachel Filer |
| Account Planner | Lindsey Cummings |
| Professional Gaming Guru | Karl Walraven ( R4v3n) |
More Work
SEE ALLLight Painting
- BRAND:
- Happydent
- AGENCY:
- Bartle Bogle Hegarty Asia Pacific